Tell us a bit about yourself and Stumped.
The two of us are actually pretty similar: random, goofy, and a mix of a lot of things that don’t usually go together. I’m Nathan Richardson, the owner of Outside In Games. Stumped is a hybrid game that combines buildable miniature wooden trees with deck-building mechanics.
What did you do to build up a following before you launched Stumped?
Not very much. As first time creators, we didn’t really know how to start. A few days before launching, we let several blogs know that we were launching a new project, but in all honesty, we didn’t really have a following before we launched.
When did you launch and why did you choose that exact moment?
We launched on a Wednesday morning (Nov. 1st). We chose that moment because according to our research, it’s best to launch before lunch, on a Tuesday or Wednesday. November also happens to be the most funded of any month, according to several sources.
Did you expect so many backers?
No. We knew Stumped was a great idea, but we didn’t think we had the necessary following to actually get funded. It’s been a pleasant surprise.
So far you have a rather unusual beginning backer curve. You actually had you backer peak at day 5 and 6. How did that happen?
Short answer: We have no idea. Long answer: We think there may have been several factors at play here. One big factor was a few fortunate press releases from the Dice Tower and others. Also, since we had almost no following prior to launch, we think it took until about day 5 or 6 for word to really get out and for Stumped to catch on.
If there was one thing you wish you knew before you launched, what would it be?
That running a Kickstarter is more time consuming that you might think!
What is your best marketing tip during a campaign?
Do some marketing, but don’t stress too much about it. If your project is outstanding, it will market itself without having to invest much money. Also, it’s a good idea to reach out to big bloggers, but don’t be pushy. Again, if your project is really good, they’ll reach out to you.
Early bird pledging is a hot topic that a lot of people have different opinions on. Why did you choose to have that?
Since this is our first Kickstarter ever, and we didn’t have much of a following, we thought an early bird special would give us the best shot at having an awesome first couple of days. It seems to have worked!
What is your main tip to handle the mid-campaign drop of new backers?
Expect it. Try to find ways to keep some momentum, such as stretch goals or press releases.
How do you structure your days during the campaign?
Each day’s been very different. Mainly, I just make myself available to respond to comments and messages in a timely way.
What´s your thoughts regarding stretch goals?
I think they’re important, but you have to be really careful. It’s easy to give into the temptation to offer some really costly stretch goals, such as expensive component upgrades. Of course, people really like those types of things, but just make sure your margins can comfortable handle any stretch goals.
What is your comment in the debate about paid vs unpayed reviews?
We’ve only gone the unpaid route, so I don’t have much to say about paid reviews.
What do you think is the most important element of a Kickstarter page?
The video. Pictures are right up there though!
What is your favourite board game at the moment and why?
Agricola. In my mind, this game is about as close to perfection as any game could ever get. The mechanics are ingenious, and allow you to actually feel like you’re a farmer trying to get by.
Do you have any role models in the board gaming industry?
Anything else you want to add?
Just that our Kickstarter’s still live!